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WEBGTG appoints director to lead new digital practice. Strategy and communications consultancy Global Think Group (GTG) has appointed Shane Horgan as its Digital Director. Following the appointment, the strategy and communications consultancy will.
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MullenLowe MENA lifts Campaign of the Year - MEA award at …
WEB7 hours ago · MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours. MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals ...
Future of AI in PR: A ‘powerful ally’ that can help humanity win
WEB4 hours ago · AI is changing the game. AI has made its mark on PR, offering solutions that help professionals work smarter and more efficiently, freeing up time for deeper, more strategic thinking. The Thomson Reuters Future of Professionals report suggests that AI could free up 12 hours per week within the next five …
WARC reveals Effective 100 Rankings 2022: the world's most …
WEBMar 18, 2022 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]
Raffles pins it on the butler with new global campaign
WEB3 hours ago · A still from ‘The Butler Did It’ by Raffles. Raffles Hotels & Resorts has unveiled its latest global campaign, titled The Butler Did It, which offers a playful yet regal twist on the classic ‘whodunnit’ narrative.. The luxury hotel brand under the Accor group said the project is a product of globally renowned creative talent which aims to celebrate the brand’s Butler Service and its ...
UAE, KSA consumers want AI clones to vet ads, shop for them by …
WEB23 hours ago · Approximately one in every three UAE consumers and 39 per cent of KSA consumers strongly agree that by 2035, they’d like to have an AI clone of themselves to take care of shopping, admin, and communications tasks on their behalf. These insights, among others, were shared in the recently released GCC …
Aaron Starkman to chair Big Global Awards judging
WEB5 hours ago · Aaron Starkman to chair Big Global Awards judging. Shantelle Nagarajan. “Campaign is one of the most respected creativity publications in the world,” says Rethink's Aaron Starkman. Aaron Starkman, Global Chief Creative Officer, Rethink. There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
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