Google, Web traffic and AI Overviews
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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.
A new study finds that when AI Overviews are displayed on Google Search, users don't click on external links, and it is disrupting web traffic for publishers.
News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs. The threat posed by Google’s AI Overviews,
Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.
It’s not easy being green, particularly if you’re a company turning to artificial intelligence to boost productivity while appearing climate conscious to demanding investors like Australia’s industry superannuation funds.
Chain-of-thought monitorability could improve generative AI safety by assessing how models come to their conclusions and spotting the "intent to misbehave.”
Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.