Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.

Research shows only 1% of users click a link in AI summaries. It also confirms that Reddit, Wikipedia, and YouTube are the most cited.

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs. The threat posed by Google’s AI Overviews,

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

Alphabet's management has indicated that the company is adjusting fine to the rise of artificial-intelligence search results, but some analysts aren't so sure about the long-term picture. Google isn't sitting still as more people bring their search queries to platforms like ChatGPT.

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool.