Rookie sensation Paige Bueckers breaks records and boosts WNBA viewership, even without Caitlin Clark on the court.

Despite being eligible to leave UConn for the WNBA, Fudd opted to return to UConn for one more season. Fudd was considered a ...

Last Sunday's matchup between Caitlin Clark and the Indiana Fever and Paige Bueckers and the Dallas Wings drew an average of ...

This season’s Wings-Fever matchups have drawn plenty of attention by bringing together two of the league’s bright young stars ...

Dallas Wings star Paige Bueckers makes her debut on opening night of the 2025 WNBA All-Star game in Indianapolis.

In Indianapolis, the WNBA All-Star weekend has attracted a flurry of brand sponsorships. With women's basketball popularity ...

The WNBA’s national viewership remains strong in year two of the Caitlin Clark era, even with Clark missing extended time ...

The first-ever WNBA meeting between Indiana Fever (11-10) guard Caitlin Clark and Dallas Wings (6-16) guard Paige Bueckers delivered for both the league and ESPN. Indiana’s 102-83 home victory over ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Pivotal collective bargaining negotiations form a backdrop to Saturday’s annual showcase for the league’s top players.

WNBA players and league officials met Thursday before the start of All-Star weekend festivities for discussions on a new ...

Last Sunday's first clash between Dallas rookie Paige Bueckers and Indiana guard Caitlin Clark set a WNBA viewership record for ABC.