Elon Musk on Wednesday teased a forthcoming male Grok companion from xAI, which already offers an anime waifu named Ani and a red panda named Rudi.

Elon Musk has named xAI's new AI companion "Ani," triggering a new meme coin frenzy around the latest update of Grok, Grok 4.

Elon Musk’s xAI is leaning into its over-the-top AI “companions,” which the company debuted Monday.In the last day, the company has given several indications that it would be further investing in its companions product, which allows users to interact with stylized and animated characters that are powered by Grok, its AI chatbot.

Alex and Ani partnered with Hot Wheels on a new, limited-edition jewelry collection. The jewelry company and Mattel brand embrace nostalgia and sentimentality, with new charms, jewelry pieces and more in the collaborative collection launching on Monday via Alex and Ani’s official website.

Usually, when you try to mess with an AI chatbot, you have to be pretty clever to get past its guardrails. But Bad Rudy basically has no guardrails, which is its whole point. Getting Bad Rudy to suggest that you burn a school is as easy as getting Ani to fall in love with you.

A new Grok feature touches on the App Store’s rules for sexual content, which is something that Apple has shown it doesn’t mess around with.

Elon Musk's Grok introduces 'Companions', featuring Ani, a goth anime-style avatar. This new feature is available to Super Grok subscribers. Ani's resemblance to a Death Note character is noted. The launch triggers online reactions.

A week after Elon Musk’s AI tool Grok descended into antisemitic rants and declared itself “MechaHitler,” the social media platform X is back with new AI-controlled chatbots for paid subscribers to “SuperGrok.