If it were possible to short a public figure with maximum leverage, Elon Musk would surely be the top target. The political and enterprise value of “Musk Inc” is built on treacherous ideological sands.

Snoop Dogg—yes, the Doggfather himself—landed in hot water with “the people,” but you know this. Snoop, Rick Ross, Soulja Boy and Nelly have aligned themselves with multiple pro-Trump inauguration events. The backlash? Nuclear. People are dragging them and they are getting the “Chrisette Michele treatment.” So let’s talk about the fallout.