President Donald Trump has reportedly been considering an executive order on student athelete NIL for some time. His grandaughter has multiple deals.

The “Name, Image, and Likeness” (NIL) revolution has reshaped collegiate athletics. Players have more agency than even to earn their market value, make some of the money they generate for sports programs, and ensure their future even in the event of a catastrophic injury, or a failure to be selected in a pro league draft.