Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

Mercedes Formula 1 star George Russell has teased a new partnership ahead of the 2025 season following Lewis Hamilton 's exit ...

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...