As the luxury label’s newest ambassador, the Pulitzer-winning rapper has gained yet another major foothold in the world of fashion. Could this be a sign that Chanel is finally ready to try menswear?

Kendrick Lamar outside Chanel’s haute couture fall 2023 runway show. For Lamar, McNeill has been there since the beginning of his Chanel journey. In 2023, the rapper attended the Met Gala honoring Karl Lagerfeld in a quilted bomber designed by the house’s former creative director Virginie Viard.

Let us not forget the flared jeans from this year’s Super Bowl, or last year’s Tupac-inspired Pop Out concert fit — Kendrick has some serious style, so it doesn’t surprise us that Chanel just named him the new face and brand ambassador of its eyewear.