Nutrabolt – the owner of the C4 energy brand – will work with confectionery giant Hershey to release C4 variants with candy ...

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...

Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...

“What’s great about this partnership is that we get to tap into these brands that are more than 125 years old and are very ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

Nutrabolt®, owner of C4®, the #1 selling global pre-workout and one of the fastest growing energy drink brands in the country ...

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

From Impossible Chicken at Just Salad to spooky cookies and stuffing snacks at Target, we’re serving up the best in food news ...

With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are ...