All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung Home AI, unveiled at CES 2025, is a groundbreaking innovation in smart living that seamlessly integrates with SmartThings-connected devices to

Consumer Electronics Show (CES) in Las Vegas, Samsung Electronics Co., Ltd. outlined its new “AI for All” vision and presented a variety of products and services designed to bring artificial intelligence (AI) into everyday life.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

The Galaxy Book5 360 will come with a 15.6-inch OLED touch display with 1,920 x 1,080 resolution and 60Hz refresh rate, an Intel Core Ultra 5 "Evo" chip in its base configuration, 16GB of RAM, 256GB or 512GB storage options, and an estimated 31 hours of video playback.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.