Microsoft's Faster Software Release Cycle: ... Microsoft world typically take eight to 12 months to get a book out, and rely on it having a two- to three-year shelf life.

“Modern software development teams and their leaders have no easy way to visualize, break down, and understand their development life cycles,” said Krishna Kannan, head of product at Jellyfish.

They decouple pricing from the product life cycle and the business as a whole, treating it as a one-time event rather than an ongoing process. By doing so, however, software executives are ...