Ford Motor Company despite $50.2 billion in quarterly revenue, Ford posted a net loss of $29–$36 million, its first quarterly loss since 2023. Tariffs alone added $800 million in costs this quarter, and the company now expects a $2 billion hit for the full year.

Ford is upset that the Mexico and Canada rates are higher than the 15% tariff rates announced for major automotive nations like Japan, South Korea and Germany, though the details of Trump’s complicated tariff structure for North American autos make it difficult to compare those top-line numbers.