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Interest in discovering new flavors is higher than ever with 74% of consumers surveyed agreeing that they love to discover new flavors even bitter or earthy taste profiles, according to Innova Trends ...

ARNHEM, THE NETHERLANDS — Flavor development is being led by the search for something new, different and exciting, according to a new report from Innova Market Insights. The journey of exploration is ...

Sweet potato is moving into new categories beyond baby food and snacks, where formulators are leveraging its natural red color and nutritional benefits, according to new data from Innova Market ...