A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...

Developments in digital marketing have progressed so much over the past year, it has given marketers many new opportunities to build brand awareness and engage with their target audiences. There have ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a ...