Maximizing tread life is all about the contact patch — literally where the rubber meets the road. Pavement is abrasive by design. That’s how you get friction between the tire and the road surface — in ...

Pickup trucks remain one of the most popular vehicles in the U.S. They’re the backbone of work, adventure, and utility—and, sometimes, luxury. As with any vehicle, though, your truck is only as rugged ...

They’re all round and black, but there’s a reason why tires perform better in some positions and applications than others. Features from tread designs to selected compounds are needed because the ...

There’s a common school of thought that there are no new ideas and instead of trying to invent something, it’s best to borrow from someone else and make it better; basically, ‘Don’t try and reinvent ...

Low tire tread depth can be a safety issue. When the road is wet, low tread depth can cause the tire to hydroplane, or skim across the surface of the water, which can make you lose control. You also ...

Tires are round and black-what else do you really need to know? That depends on what you want from your tires. If your only concern is to roll down the road, you're pretty much done. But we're betting ...

Tyrata’s IntelliTread is a low-profile drive-over system that is part of the company’s tire tread wear sensor platform. The IntelliTread drive-over system can quickly evaluate tread depth by simply ...

If you drive a pickup, then you understand the value of the right set of tires. Big and beefy tires are great, but driving them on the pavement is noisy and inefficient. Highway tires offer the best ...