Introducing 7-Eleven the music festival sponsor: The convenience chain has scored When We Were Young naming rights and more under a Live Nation partnership. That newly announced partnership is already ...

This marks the first time a major U.S. music festival has partnered with a brand from the convenience retail channel. With New York as the backdrop for this festival, 7-Eleven's Slurpee Street pays ...

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7-Eleven is teaming with Live Nation and will serve as the first naming-rights partner of the When We Were Young Festival and bring onsite experiences to The Governors Ball and Rolling Loud, per a ...

7-Eleven has just teamed up with Green Day’s Punk Bunny for a new, exclusive Slurpee flavor: Kerplunk Kandy Grape, an ode to the band’s 1992 album, Kerplunk! The tie-in closely follows a high-profile ...

Not everyone looks at the long-vacant husk of a former convenience store and gets visions of string quartets and piano recitals. But that’s exactly how it happened for Seth Boustead, the head of ...