Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

U.S. Patent No. 11,988,839, titled "Augmented Reality Apparatus and Optical System Therefor," was duly and legally issued by the U.S. Patent and Trademark Office on May 21, 2024, based on an ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

When users trust a platform, they are more willing to accept AI-generated recommendations and engage deeply with AR features.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

The fleet augmented reality windshield display market presents key opportunities in smart transportation investments, ...