“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

I don’t personally know YouTube ASMR host who calls herself Slight Sounds, 25, but for the next 26 minutes she will glow on my dark computer screen like friends and family often do when I’m on ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with various implements, from wooden forks to rubbery bongos, for $139. For $50 ...

Confused? Here’s the deal. While many listen to ASMR to relax or seek out that cool “shiver” that comes along with satisfying aural treats, as it turns out, many folks listen to ASMR for entirely ...