Getting your first pull-up is a big achievement. Pushing into the double digits is even more impressive. People often get stuck in the 10-12 zone and fail to break into the teens and 20s. Here are ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Once campaigns reach a certain size, successful paid search marketing becomes less about generating traffic and more about identifying and driving the highest value visitors. At the same time, however ...

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...