I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes. When you run the ...

For small businesses with some financial flexibility to go after online marketing, pay-per-click advertising (PPC) is an ideal strategy to pursue. Not only does it give you access to large volumes of ...

Instead of you having to paid consulting fees, I’m listing 9 optimizations you'll be able to perform in your AdWords immediately no matter your skill level. There comes a time in every AdWords ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Optimizing paid-search campaigns for local search and mobile devices goes hand in hand. In 2015, Google confirmed that more searches happen on mobile devices than on desktop. And according to ...

If you’re a small business owner, chances are you’ve received a Google AdWords coupon for “free” advertising. Google makes it very easy to get started, but many of the default settings are ...

Google AdWords representative, Mini, posted a new contest in the Google AdWords Help forum for advertisers to win Google Schwag. The contest is to post some of your best tips for advertising ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Here's a list of AdWords tips marketers might have forgotten, but should certainly know. The list should help recall best practices, as well as remind marketers about the many nuances required to keep ...

An AdWords campaign is an essential tool for any start-up . It is the best way to get visibility and also benefits business, so it’s important that you spend some time in order to learn how this ...