cementing the powdered tea's reputation as having the type of "cool-girl wellness aesthetic that Instagram eats up". From "elusive to everywhere", matcha is cropping up in just about everything ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

The tea is also quite popular on social media, with influencers whipping up their matcha drinks or sharing their ... It comes in powder form and is made from finely ground Japanese green tea ...

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is ...

One of those drinks is matcha, which I switched to about a year ... but is there nutritional validity to the aesthetic? Yes! Matcha green tea powder contains high levels of antioxidants and ...

Yasmeen Ali considers herself a "self-proclaimed matcha addict/expert," so you can trust this matcha drink recipe tastes perfect. She gives a thorough breakdown of how to make sure you're able to ...

The result? A vibrant green powder that produces a drink that's rich and creamy — and also boasts a subtle hint of sweetness. Affordable, readily available on Amazon, and also stocked in most ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...