Designing Decision Criteria for "Whether to Withdraw or Continue" with AI | How to Create a "Stop-Loss Rule" That Won't Be Fooled by Sunk Costs

After starting a side hustle, there is a decision you will inevitably face."This niche isn't working out... but if I keep going a little longer..."Three months in, and sales are zero. Six months in, ...
Forbes

Small Businesses Trust AI With Marketing. Their Customers Do Not

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. In just 18 months, the number of small businesses (using ...
Forbes

How AI Is Rewriting The Rules Of Marketing

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...
The Wall Street Journal

The AI-Ready Marketing Organization: 4 Pillars for Transformation

Many marketing organizations are captivated by the promise of agentic AI. CMOs envision AI agents completing routine workflows, delivering personalized experiences at scale, and freeing marketers’ ...