MediaPost

Albertsons Aims To Show What In-Store Ads Actually Deliver

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
Yahoo Finance

Did Albertsons’ New In‑Store Ad Metrics and Network Expansion Just Shift Albertsons Companies' (ACI) Investment Narrative?

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...
Business Wire

Albertsons Media Collective Launches Collective TV - Powered by First-Party Data, Closed-Loop Measurement, Shoppable Ads and Premium Inventory

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today debuted Collective TV, a solution that unlocks the combined value of ...
Seeking Alpha

Albertsons Media Collective Partners with Rokt to Extend Its Retail Media Ecosystem, Adds Non-Endemic Ads Across Its Portfolio of Brands

Grocery Retailer Will Use Rokt's AI-Powered Technology to Unlock Relevance and Drive Customer Loyalty "This partnership allows us to complement our existing retail media network, the Albertsons Media ...
Nasdaq

Albertsons Media Collective Launches Collective TV - Powered by First-Party Data, Closed-Loop Measurement, Shoppable Ads and Premium Inventory

To accelerate TV transformation, Albertsons Media Collective is working across Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot and Clinch to enable a modern currency for the ...