New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Ever since the 1980s, no single company in the games industry has done a better job establishing iconic mascots than […] ...

The Big Ten conference has some of the most aesthetiycally intriguing and iconic mascots. Whether it be the standard-bearing Oregon Duck, which somehow interprets the concept perfect, or USC, whose ...

Mr. Met, the beloved baseball-headed mascot for the New York Mets, was ranked the 10th highest paid sports mascot.

When EA Sports' College Football returned in 2024, the development team announced that fan-favorite "Mascot Mashup" mode would not be returning for that entry into the series. In response to losing a ...

It only takes one listen through an episode of the Pablo Torre Finds Out podcast to discover why Rocky is not only the best mascot in the NBA but perhaps all of sports. Not only is he a labor ...

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...