Czech retailer Alza is targeting the UK market through a new website and online marketing campaigns. The retailer, which wins a place in IREU Top500 research, was founded in 1994 and is well-known in ...
Alzashop.com’s vice-chairman, Tomáš Havryluk, and head of international marketing, Jiri Maly, discuss taking on retail’s biggest beast. Paul Skeldon listens in The lure of pan-national cross-channel ...
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