The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, making it more comfortable to wear for longer periods. The watch will also update once per second when you turn on Always On mode instead of once per minute like in previous models.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Discover the new, budget-friendly Apple AirPods 4 and learn which model is best suited to meet your audio needs.

Macworld Every fall, like clockwork, Apple announces a new generation of iPhones. But other products are refreshed on a more relaxed basis: the AirPods Max, for example, came out in December 2020 and didn’t get an update until earlier this month.

Apple's fourth-generation AirPods include optional ANC, borrowing from the AirPods Pro line. Here's how its specifications line up against the AirPods 3.