Apple tops Interbrand's 2025 list as rivals chase AI hype, proving that lasting trust and design still matter more than ...

Dave Lee is Bloomberg Opinion's US technology columnist. He was previously a correspondent for the Financial Times and BBC News. When all the top tech companies seem to moving in a pack toward ...

Apple Inc. is preparing a major push into artificial intelligence with new devices across the home and personal tech markets. The company’s pipeline includes a tabletop robot, an upgraded Siri, a ...

A new report says Apple is moving to the next stage of testing its AI search features within Siri to take on the likes of ChatGPT and Perplexity. With over a decade of experience reporting on consumer ...

Meta CEO Mark Zuckerberg has been offering AI engineers massive pay packages to poach them from other companies, and a key Apple engineering manager has decided to take the deal, according to ...

Apple Intelligence researchers have released a whole series of new academic papers concerned with furthering AI's ability to be personalized and understanding how errors occur. Now its researchers ...

Is Siri finally ready for the age of AI? No, but we already knew that. Credit: Jakub Porzycki/NurPhoto via Getty Images This year's Apple event is just around the corner, but we're already getting a ...

Apple Intelligence is getting 20+ brand new features in iOS 26, here’s the full list of everything coming this fall to ...

But last year, Apple couldn’t stop talking about Apple Intelligence. But last year, Apple couldn’t stop talking about Apple Intelligence. is The Verge’s senior AI reporter. An AI beat reporter for ...