Apple Search Ads, also called ASA or app store advertising, are the “sponsored ads” that appear in the App Store. When you search for a specific app, these ads appear to increase awareness and ...

Apple Search Ads is continuing its expansion into new geographic segments, following a successful rollout to Brazil earlier this year. Apple announced today that developers will soon be able to ...

Apple apparently hasn’t learned much from the criticism it took earlier this year for an ad showing creative works unceremoniously crushed in an industrial press (see “Apple Apologizes for Tone-Deaf ...

Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, has ...

"We are thrilled to be an Apple Search Ads Partner," said Chih-Han Yu, CEO and co-founder of Appier. "Appier is excited to work to empower brands to maximize their campaign performance and drive ...

"We are thrilled to be an Apple Search Ads Partner," said Chih-Han Yu, CEO and co-founder of Appier. "Appier is excited to work to empower brands to maximize their campaign performance and drive ...