The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. One of the biggest announcements to come out of Google ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

Cyber attribution is the process of tracking and identifying the perpetrator of a cyberattack or other cyber operation. In an attribution investigation, security analysts attempt to understand the ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Attribution helps you identify the most lead-generating channel so that you can invest more time and resources in it. Attribution Example Let's say you sell hair care products and run a haircare ...