The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be ...

More than ever, B2B creatives will see their work in OOH, at events, and in sponsorship campaigns. As businesses invest more ...

PASADENA, Calif. -- Business-to-business communication is moving into its teenage years, Patrick S. Steele, executive president of Boise, Idaho-based Albertson's, said here last week, and the industry ...

The appointment comes after a worldwide agency review and subsequent competitive tender process through a global pitch in London. Text100 will provide strategic planning, global campaign management ...

If communications leadership feels harder these days, you’re not imagining it. The role now sits at the crossroads of humanity and technology—and both are demanding more. Technology has raised ...

ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and ...

EXCLUSIVE: Warner Bros. Discovery communications executive Jori Arancio has left to join TikTok. She will lead Global Consumer & B2B Communications for the company behind the popular short video app.

Engagement via email is still the most desirable form of communication between businesses, a recent study by Adobe has revealed. Email trumps other forms of communication by quite some way. Forty-five ...

Survey of more than 200 telco B2B leaders reveals over half of bids for enterprise deals contain errors or omissions and one in five requests for proposals are not answered in time, with up to $170B ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...