Whether you loved or hated Barbies as a kid, few toys transcend generations like ... you probably wanted Mermaid Barbie. She ...

though it's nice to see she's evolved representation-wise and embraced new roles as an astronaut and mermaid. Totally Hair Barbie, with her long head to toe length tresses, is officially the ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

As the site’s resident toy expert — I’m the writer behind ... Between now and the holidays, we will see dozens of new Barbie dolls, accessories, and play sets. But right now these three ...

While the live-action movie version of Mattel's famous toy has been in the ... of them are even uploaded free on Barbie’s official YouTube channel. Barbie: Mermaid Power ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Whether you loved or hated Barbies as a kid, few toys transcend generations like Barbie dolls ... Even if you weren't into Barbies as a kid, you probably wanted Mermaid Barbie. She had a light-up tail ...