The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased ...

Walmart is offering competing deals to Amazon Prime Day, including a Barbie DreamCamper playset for $65. The Barbie DreamCamper includes seven play areas and over 60 accessories. Walmart's Deals ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

Easter is just a few days away on Sunday, March 31. If you are celebrating with little ones and are still puzzled about what will wow them, Amazon has hundreds of the hottest toys and games on sale ...

Mattel Inc. on Wednesday reported mixed third-quarter results, as a drop in demand for Barbie toys from last year’s heights weighed on sales overall. But management said that despite some near-term ...