A week of NIL deals in the sneaker space continues with the global footwear leader announcing their latest roster of future ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Antetokounmpo went berserk in Milwaukee's 127-120 overtime victory over the Pistons. His 59 points came on a hyper-efficient ...

Brown has a long history of being openly critical of Nike, including back in 2022 when he questioned the brand's ethics ...

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

One of the surprising storylines in this early NBA season is a budding feud between Boston Celtics superstar Jaylen Brown and ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

The Nike Air Force 1 Dance is probably one of the most unexpected Nike sneakers of 2024. At first glance it looks like just ...