Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, ...

The Christmas ads of 2025 feel refreshingly real, not your cookie-cutter sparkle-fests. Across APAC, brands are ditching the glitz for stories that hit home amid economic squeezes and evolving ...

Automated campaign type uses Reddit Community Intelligence and AI to optimise targeting, creative, placements and budgets; ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...