Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Positionly blog. Landing pages help sell the value of your company’s ...

It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list sign-ups with specific incentives (like free bonuses). Landing pages work ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...