Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness is the most important aspect of marketing campaigns, at least initially. Introducing potential customers to a product or service in the right way matters, because just as it is with ...

Today's advertising market combines the advantages of traditional, time-tested methods with up-and-coming ways to help increase brand awareness for your product. Combining 21st-century methods with ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Brand awareness is an essential piece of brand equity, as it captures prospective consumers ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amanda ...

Opinions expressed by Entrepreneur contributors are their own. In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as ...