I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced it was launching Microsoft-only retail outlets similar to the successful Apple Stores. My intention ...

A brand promise is non-negotiable. Every employee—from entry level to senior leadership—must live by it. A brand promise is the commitment you make to your customers. It’s what they can expect from ...

Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. The post ...

A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...

Can you clearly describe what your brand is and what it isn’t? Can your newest hire articulate it, and do they understand how their day-to-day actions reinforce it? Could your latest customer describe ...

Volkswagen has launched a partnership-focused brand promise designed to reflect its customer-centric marketing strategy. The multi-channel activity was created by adam&eveDDB and is due to run across ...

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...