You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people ...
BMW Investigates Possible Trademark Infringement By Google’s ‘Alphabet’ Parent Entity Branding
It's reasonable to think that Google did its due diligence when settling on "Alphabet" as the name for its new holding company. And if so, we can also assume that Google's co-founders Larry Page and ...
Google’s creation of its Alphabet parent is a future-looking, ambitious strategy that few others would have the boldness to do. But it’s bold for a reason: creating new challenges for Alphabet to make ...
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