In towns across Bulgaria, thousands come together to watch ancient pagan customs unfold as a shared public moment. Men wear heavy fur, feather and bead costumes, large bells tied around their waists.
TikTok—specifically #witchtok—is fueling interest in paganism. Here’s how to immerse yourself in full moon rituals, spellcasting, and more. The Ivana Kupala festival, in Kyiv, Ukraine, is part of an ...