Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

The revamp will see a renewed focus on trench coats and scarves with the distinctive Burberry check, with a less ambitious pricing strategy on bags and shoes. Mr Schulman, who took up the top ...

The British luxury retailer is shifting away from leather goods, which had been a focus for the two years since Daniel Lee ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with "scarf bars" to drive sales of its cashmere scarves priced from $450 to $1,050.

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

The British luxury retailer is shifting away from leather goods, which had been a focus for the two years since Daniel Lee joined as creative director, and back to outerwear, including the trench ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...