Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

A good business plan is like the trailer for a movie; it should be eye-catching enough to make an investor want to see more. After wading through too many long-winded business plans, Dutch investment ...

Is the thought of writing a business plan holding you back from starting a business? If you’re eager to get your business idea off the ground—without the drudgery of creating a massive document ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan. You've probably seen or even visited a pop-up shop before. These ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...