CW took the industry to another level before last year's upfront market -- announcing it was matching online commercial loads with that of traditional TV airings, and then selling this to marketers.

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them.

One coup for CW was to persuade advertisers to pay the same ad rates for the commercials that run within episodes that are streamed online as they do for commercials that air on television.

The CW would officially like to invite you to the early ’90s: The network revealed its fall 2009 schedule this morning and, as was reported yesterday, it paired its highly anticipated Melrose ...