According to Ray, most shoppers don’t realize they’re being guided by a script. They just answer honestly, which is exactly what the dealership is counting on. Zach points out that CarEdge has even ...

John Oliver was pretty bummed when he learned that local car dealers have been making ads with the same script — so he decided to take matters into his own hands. Oliver shared his frustration with ...

At first glance, phone scripts may seem like something that isn’t necessary for your customer service calls. Many people feel like they can be more successful if they are allowed to handle calls their ...

Although the car business has changed dramatically in recent years, thanks to the expansion of superstores with no-haggle pricing and automakers such as Tesla offering direct online sales, some ...