Some experts believe the gum's formula includes a mix of banana, peach, pineapple, and apricot flavors, although Wrigley has never confirmed this. The idea that Juicy Fruit tastes like jackfruit ...

Chewing gum brand Juicy Fruit is driving brand engagement ... said Paul Chibe, vice president and general manager of gums and mints at The William Wrigley Jr. Co., Chicago. ?Juicy Fruit fans treat it ...

This case study is groundbreaking, going beyond the usual proofs of advertising effective-ness: It demonstrates cutting-edge advertising theory being successfully proven in the real world and shows a ...