Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...
With more than four billion soccer fans across the globe, Frito-Lay set its sights on tapping into one of the most widespread and passionate fanbases in sports during what was poised to be the ...