The chain has a bold new strategy that's not based on pizza.
Chuck E. Cheese has unlocked a new endeavor: Retro-style shopping mall arcades. In late June, CEC Entertainment, Chuck E. Cheese's parent company, unveiled Chuck's Arcade, retro-style arcades located ...
Arcade games and pizza made Chuck E. Cheese's the go-to spot for kids' birthday parties. But with $1 billion in debt, it filed for bankruptcy in June.
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