A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

I am head of licensing at Sanrio, which owns the Hello Kitty brand. In my experience there are two issues to be considered before entering in a co-branding agreement: either the awareness of both ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...