You might say it’s just a pigment of your imagination ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

This week, millions of Americans are anxiously scanning air quality maps focusing on two colors: red and purple. Red indicates "unhealthy" air quality, and purple? "Very unhealthy." When did purple ...