“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Navin Thadani, CEO and founder of Evinced.

Common Sense Networks, and Integral Ad Science have struck a pact to provide safe, data-driven solutions in the kids’ advertising market. Common Sense Networks, a for-profit affiliate of Common Sense ...

Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign ...